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Tools & Templates That Save You Hours.

Battle-tested resources from our client work. Free to download, free to use.

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50-Point SEO Audit Checklist

Everything you need to audit any website — crawlability, on-page, Core Web Vitals, schema, E-E-A-T. Used by 12,000+ SEOs.

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SEO ROI Calculator

Input your traffic, conversion rate, and average order value. See the projected revenue impact of doubling your organic traffic.

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Content Brief Template

The exact Google Sheets template we use for every piece of content. Keyword mapping, SERP analysis, H2 planning included.

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SEO Pricing Guide 2025

What agencies charge, what you should pay, and the deliverables to expect at each tier. Includes a red-flag checklist.

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Technical SEO Checklist (PDF)

Standalone technical checklist: 80 checks across crawl, index, performance, schema, and security. Printer-friendly.

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Free reference

SEO Glossary: A-Z of SEO Terms

700+ SEO terms explained in plain language, from technical SEO and link building to AI search, AEO, and GEO. Searchable and free.

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Monthly SEO Webinar

Live monthly sessions on one SEO topic in depth. Q&A with our senior strategists. Recordings available on demand.

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SEO ROI Calculator

Estimate the revenue impact of doubling your organic traffic.

Monthly organic sessions
10,000
Conversion rate
2.0%
Average deal / order value
$500
Current monthly revenue from SEO
$100,000
With 2× organic traffic
$200,000
Additional annual revenue
$1,200,000
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